New Product

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Adoption and Diffusion Process of New Products

The challenge of any new product is whether the market is ready to accept them. Through the formation and encouragement of trends, there are products that have successfully encouraged consumer patrona...

Published: 2021-10-01 06:55:05

New Product Success: Launch and Marketing

Successful new products can enhance the success of an organization, and product introduction is critical to that success. With a failure rate of new products estimated as high as 50% at launch (Cooper...

Published: 2021-09-28 16:00:03