Microeconomics

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10 Reasons Your Ecommerce Store Isn’t Making Any Sales

An ecommerce store is a fantastic way to build revenue with very little overhead: You can generate sales around-the-clock at a global level without the expenses or staff required to operate a brick-a...

Published: 2021-10-01 01:45:05

4Ps or marketing mix

M&S was faced with a major crisis when one of the top executives Mr. Wilson was leaving for another company and M&S chief executive carried out an emergency meeting to persuade him to stay. These were...

Published: 2021-10-01 03:45:05

5 Multi-Channel Platforms Every Marketing Professional Must Know

Be it big, or small business, each and every brand is finding different ways to connect and engage with their customers and prospects. Their marketing is continuously evolving, and it is also equally ...

Published: 2021-10-01 04:05:05

5 Steps to Build Your Global Ecommerce Site

Is your company ready to go global with ecommerce? Maybe it should be. Opportunities to sell globally are substantial and growing. While ecommerce retail sales in the United States are rising -- expe...

Published: 2021-10-01 04:25:05

6 Wise Investments for Your Small Marketing Budget

If you own a small business or startup, you know how tight a marketing budget can be. There is no doubt that every dollar makes a difference when it comes to beginning your marketing efforts, and th...

Published: 2021-10-01 05:10:05

A basic study of pricing to market

Introduction Exchange rate is always changing, which can cause different relative price of traded goods among countries. However, when firms adopt PTM (pricing to market), price of trading goods does ...

Published: 2021-09-30 05:05:04

A case of PaperMarket

Permeate is a scrapbook and stationery lifestyle retail chain in Singapore. Founded in 2009, it has established itself as the paper-crafting store that provides elegant solutions to scrapbook needs, l...

Published: 2021-10-01 05:45:05

A critical analysis of an event contemporary issue

Abstract This paper provides an exploration of branding as interrelated to event management and experiential marketing. Different concepts and ideas are investigated in order to provide a relevant und...

Published: 2021-09-29 19:20:04

A Detail Study of the Role of Options, Futures and Forward Contracts In Market Risk Management (MRM)

Abstract Market Risk management includes managing different types of risks like commodity price risks, interest rate fluctuations risks and currency risks. The research aims at a thorough study of the...

Published: 2021-09-30 09:25:04

A review of efficient market hypothesis—from the point of view of current financial crisis

1 Introduction Since Fama (1970) published his paper “Efficient capital markets: A review of theory and empirical work” summarized the basic Efficient Market hypothesis (henceforth EMH) content an...

Published: 2021-09-30 05:20:04