Marketing Research

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Air Asia Marketing Research

Air Asia's quirky means of promotion has certainly helped make the airline a household name. Yet, barely eight years ago when it began operations, Air Asia had just two planes and a host of obstacles ...

Published: 2021-10-01 07:25:05

Marketing Plan

How to Develop a Marketing Plan The marketing plan is a document, a crucial part of the crew's strategic amplification plan, in which market goals are set and methods for their achievement are indicat...

Published: 2021-10-02 06:25:08

Marketing Research

Many entrepreneurs make the mistake of equating marketing research with the usual collection of information and analysis. The difference is that the main task of the research is to find methods to sol...

Published: 2021-10-02 06:30:13

Qualitative vs. Quantitative Methods

Discuss the main differences between qualitative and quantitative approaches to data collection and analysis in management research. Your answer should make reference to the philosophical assumptions ...

Published: 2021-09-27 19:50:03

The importance of marketing research

Marketing research is a process of gathering, organizing, recording, analyzing of data systematically about the consumers or the customers, competitors and in the market. It interrogates about other c...

Published: 2021-09-30 22:15:05

The Marketing Research Process

Marketing research provides any marketing initiative substantial information in which strategy is based upon. Furthermore, marketing research is a means for the company to acquire useful knowledge tha...

Published: 2021-09-30 22:30:05

What are the Advantages of focus group research?

1.0 Explanation of Focus group research Focus group is small group selected from a wide population and sampled. Very common in marketing research and based open discussion to collect opinions or emoti...

Published: 2021-09-30 09:15:04